I'm upset. Upset and disappointed. In the overall scheme of things it's really an utterly insignificant matter and there are far worse things in the world over which I should get all worked-up about, but I'm going to share it with you because you might have experienced the same thing and feel the same as I do.
In which case we can feel upset and disappointed together.
| There's a cloud hanging over me today. [Photo: Jack Gilbert] |
Evernote, the note-taking are changing their charging model. (I did say that in the overall scheme of things it wasn't that major a matter). I've been a eager user and a evangelical fan of it for several years. I've even mentioned that it was my note-taking app of choice in a previous NITM post.
But I received an email from them yesterday (as well as reading the news in the tech press) telling me that in 30 days Evernote will limit the number of devices on which I can install and access the app to two. If I wish to use their apps on more than two devices after that I will have to upgrade to either their Plus Plan ($3.99 a month, or £34.99 a year), or the Premium Plan ($7.99 a month, or $69.99 a year).
This may sound like a small price to pay for what is generally regarded as possibly the best note-taking app on the market, but it's not when you consider that they're reducing the access that those on the (currently) free Basic Plan previously had.
I'm not a power user. I don't get anywhere the 60MB monthly upload limit of the existing Basic Plan (I think my record is 8MB), but I do have Evernote on a small number of devices. I have it on my mobile phone, two tablets (a 7" and a 10") and my laptop. That's four devices for different kinds of use ranging from information gathering on the mobile when I'm on-the-go through review on the tablets, to organizing and referencing my notes when I'm in "office mode" when I'm back home. I don't think that's an extortionate number of devices in the current digital climate.
Being able to access my notes across different platforms was one of the reasons I liked Evernote in the first place. Their Cross-platform access is front-and-centre on the Basic Plan's page on Evernote's own website. "Stay Organized across platforms" they say. Just so long as that's only two platforms if you want to install the app (they don't mention that bit). Users will still be able to use the web version as well as that won't count towards your two devices, but the apps are more convenient to use.
So, I'm upset and disappointed that they've decided to make something that was really easy, accessible and useful unusable (for my needs) and start charging for basic and existing features.
I understand that they're a business and they have to make money, but hamstringing existing users with device limits rather than data limits, railroading them into paying for features that have previously been free and also introducing 40% price increases on the existing plans of those who do already pay isn't the way to behave to users who helped make them the widely-known brand name and company they are now. The numerous negative comments left by users in the tech press, on Android Play and iTunes stores, as well as Evernote's own forum is testament that they've seriously hacked-off a large number of the users they purport to value.
The Evernote logo is an elephant, because - of-course - elephants never forget. I don't think many of their users will forget this either, or go back even if things change. Which is a shame because it really is the best of the bunch in terms of features and usability.
The apps are great and many people will continue to use them around the world for years to come despite the limitations and price hikes. However, I'm migrating my notes to Microsoft OneNote. It's free and I can use it freely on all four of my devices, or more if needs be.
It's a different beast to Evernote, but it just means getting my head around a different way of recording my thoughts, ideas and other random snippets of information that I gather. Perhaps the change of digital scenery will do my creativity good! I may even do a post about getting the best from OneNote once I've worked out how I do that.
The moral that I shall take away from all this is that you should never hack-off your customers/readers/audience. I'm going to remember that.
OK, rant over. I'm sorry you had to read that, but I had to share it. I don't feel so upset now.
| There...that's better! The cloud has lifted! [Photo: Jack Gilbert] |